We’re all familiar with the concept of merchandise for musicians and bands, but many independent artists don’t take advantage of selling merchandise at their shows. Here’s why you should sell merch and some ideas for your upcoming gigs!

Why?

You may think “I’m just a small artist trying to make a name for myself, why would anybody want a t-shirt with my name on it?” and you’d be right. People probably aren’t going to wear your clothes as a fashion statement anytime soon. However, you need to think outside the box. How many small-time artists have you seen and enjoyed at a local pub, bar or festival? And how many of their names do you remember? Not many. If you can sell some basic merchandise at a small price, people have something they can take away and remember your name by. Even if they just find it lying around six months later, it gives them a reason to find you and stream your music.

People will buy merch for two reasons:

- People love keepsakes from memorable events. If you’re the best thing they’ve seen all day they’ll want something to remember it by.

- Music fans like supporting artists. They will know you probably don’t earn a huge salary from your music and will want to support you.

If you’re finishing your set and disappearing, you’re not only missing out on a bit of extra cash, but tons of potential fans! These are only a few reasons why you should sell merch!

What can I sell?

The key here is that it doesn’t need to be an expensive hoodie or T-shirt. Something as simple as a badge (which can even be given away for free) is a great way for people to remember you. This is sure to tempt anyone who has genuinely enjoyed your music.

CDs are another great option. Sure, lots of people don’t have CD players anymore. But you will find that people buy them just to remember you. Or, just to feel like they’re supporting you in someway. Just make sure you don’t overcharge!

Another great idea is to sell T-shirts on a “name your price” basis, donating any money made to charity. This is a great way to make people remember your name and support a good cause while you’re at it.

To conclude, you’re probably not going to make a fortune on merch until your fan base is pretty big. But if you’re not utilising it to get to that point, you’re missing out.