Award-Winning Music Promotion
At the Media Innovator Awards, we were named the best music promotion and media company. At the Greater London Enterprise Awards, we were named the best music promotion company.
Specialist Music Promotion Team
Our specialist music PR practitioners work with musicians and record labels from all genres and styles to promote new and existing releases within the music and media industry. We secure exposure on national and local radio, in the national press, magazines, and blogs, as well as on digital music platforms like Spotify, Apple Music, and Amazon Music.
Submissions
Our passionate team conduct a screening procedure, and we cannot represent artists or tracks that we believe are unmarketable. We analyse various elements and base our decision on our expert ear and knowledge of the music industry. However, if necessary, we deliver feedback to guarantee a plan to get to a level where music promotion is feasible.
Pitching to...
8000+
Radio and media contacts.
4000+
Spotify playlist curators.
4000+
Blogs and magazines.
More!
Interviewers....
Global Sound Group's Managing Director, James Dyble says:
‘You do not just need a pr team when you have something new; a great publicist works for you all the time and will provide results consistently.”
“We do not share any private and confidential information. Also all music is distributed securely using the safest methods.”
Submit Your Music
Releases
Great music can sometimes go overlooked in the music industry. Moreover, we believe that countless tracks have been chart-toppers, but they have not received the recognition they deserve. However, why is this the case? Again, how come some musicians can gain publicity while others are unable? The answer almost always revolves around effective music promotion.
Music promotion is the key to building awareness, and it is the process of catapulting it forward. As an award-winning music promotion company, we know what it takes to land a song on a national radio playlist and in an influential publication.
Also, we have the music PR skills and experience to get music into the areas where the door is often challenging to open.
EXPERIENCE AND RELATIONSHIPS
Music promotion has become an integral part of our everyday routine over the last decade. We have worked over 100,000 hours in the music marketing remit, according to our music PR timesheets. As a result, we understand it like the back of our hands. The numerous connections and ties we have established over our time are even more exciting, including solid relationships with radio, magazines, Spotify playlists, and online media.
So, if music promotion is vital for getting music out there, why isn’t everyone doing it? When you look at the top artists in the industry, you’ll see that they’re all involved in music promotion. Music can’t get into the spotlight without some message or statement going out first. It is here that we become involved.
In addition, our team has developed numerous ties with music gatekeepers. We understand what messages to deliver for music to stand out and the optimal formats and approaches for increasing traction and momentum.
Radio
Radio’s numbers are still remarkable, and they’re getting better all the time. As a result, we know that radio is still one of the most effective ways for consumers to discover new music. As a result, it’s a significant element of our music promotion strategy, and our radio plugging experts have the skills and connections to get tracks on the most popular playlists.
Our team have a lot of experience with national radio promotion. In addition, we have worked with musicians for many years and have had success on most major radio networks. Also, we observe the impact and strength that regional stations wield. As a result, we focus our efforts on all aspects of the radio industry. So much so that we don’t skip a beat when it comes to radio, guaranteeing that every station, no matter how big or small, gets the freshest and best new music.
The world of radio is an exciting place to be. There’s also something special about hearing a new release soar across the radio. It’s a sensation that never gets old, even when a song appears on innumerable playlists. We share the same thrill as the musician, and offering the freshest and finest new music to radio stations, producers, content makers, and radio audiences is a passion of ours.
SPOTIFY
We’ve worked with many new releases on Spotify, and our software expertise is crucial to the success of our Spotify marketing campaigns. Furthermore, we are familiar with the Spotify algorithm and work diligently to guarantee that we can utilise organic growth inside the platform.
Thousands of playlist curators are always looking for new music, but it can be difficult for musicians to find them. Also, because it’s challenging to find Spotify playlist contact information on the platform, many of the results in terms of playlisting come from intimate personal relationships with curators.
That’s where we come in, and our team are constantly forging new connections and strengthening old ones to guarantee that musicians get the maximum exposure possible on the Spotify platform.
DUE DILIGENCE
A lot of time and effort goes into conducting thorough due diligence in the music industry. As a result, we will never start a campaign until our team has a solid strategy in place and a solid grasp of how it will unfold. We have a research team that handles all of the research, and we also remain on top of things by employing industry-standard practices.
Our research team collaborates with the industry to understand current and future trends. The findings inform the operations of our public relations team, ensuring that we constantly deliver high-quality outcomes.
VISION
For each campaign, we create concrete visions. To realise our vision, we employ SMART methodologies and ensure that each campaign progresses toward the final goal at all times. Furthermore, we collaborate closely with each artist and label to ensure that we work toward the same goal.
Our senior management team regularly reviews each campaign to ensure it is on track to achieve the targeted outcome.
RESULTS
We concentrate on results, and we pride ourselves on providing quick updates via our tracking system. All campaigns have an easy access in-house portal tracker; therefore, no opportunity and achievement will go unnoticed. Likewise, we keep all interested parties up to date with regular communication.
Every campaign we work on is result-driven, and we keep objectives close to ensure that we deliver the best results time and time again. We also have a quality assurance team that ensures that each campaign performs at the highest quality, which we all demand.
LENGTH
Each campaign’s duration varies, and we discuss this with each customer. However, each campaign lasts at least two months on average. We do, however, cooperate closely with specific release strategies. As a result, we’ll be able to finish campaigns in time for a forthcoming new release.
Our public relations team is very strategic. Moreover, we make sure that all activities are carried out following the strategic plan and on schedule.
PROJECT MANAGEMENT
A project manager is assigned to each campaign and is in charge of its management. The project managers’ job is to design and organise the campaign while ensuring the greatest possible outcome.
Our team has extensive project management experience, and we apply that knowledge and expertise at every stage to achieve the most exceptional quality.
Releases
Incredible music often goes overlooked in the music industry. Moreover, we believe that countless tracks have been chart-toppers, but they have not received the recognition they deserve. But why is this the case? Again, how come some musicians can gain publicity while others are unable? The answer almost always revolves around effective music promotion.
Music promotion is the key to building awareness, and it is the process of catapulting it forward. As an award-winning music promotion company, we know what it takes to land a song on a national radio playlist and in an influential publication.
Also, we have the music PR skills and experience to get music into the areas where the door is often challenging to open.
EXPERIENCE AND RELATIONSHIPS
Music promotion has become an integral part of our everyday routine over the last decade. We have worked over 100,000 hours in the music marketing remit, according to our music PR timesheets. As a result, we understand it like the back of our hands. The numerous connections and ties we have established over our time are even more exciting, including solid relationships with radio, magazines, Spotify playlists, and online media.
So, if music promotion is vital for getting music out there, why isn’t everyone doing it? When you look at the top artists in the industry, you’ll see that they’re all involved in music promotion. Music can’t get into the spotlight without some message or statement going out first. It is here that we become involved.
In addition, our team has developed numerous ties with music gatekeepers. We understand what messages to deliver for music to stand out and the optimal formats and approaches for increasing traction and momentum.
Radio
Radio’s numbers are still remarkable, and they’re getting better all the time. As a result, we know that radio is still one of the most effective ways for consumers to discover new music. As a result, it’s a significant element of our music promotion strategy, and our radio plugging experts have the skills and connections to get tracks on the most popular playlists.
Our team have a lot of experience with national radio promotion. In addition, we have worked with musicians for many years and have had success on most major radio networks. Also, we observe the impact and strength that regional stations wield. As a result, we focus our efforts on all aspects of the radio industry. So much so that we don’t skip a beat when it comes to radio, guaranteeing that every station, no matter how big or small, gets the freshest and best new music.
The world of radio is an exciting place to be. There’s also something special about hearing a new release soar across the radio. It’s a sensation that never gets old, even when a song appears on innumerable playlists. We share the same thrill as the musician, and offering the freshest and finest new music to radio stations, producers, content makers, and radio audiences is a passion of ours.
MEDIA
The music promotion team at Global Sound Group has a plethora of expertise working with the media. Using experienced methodologies, we pledge to serve the music industry’s media division with the most incredibly fresh and most relevant information continuously. That is what we do daily. We also stand out because of the long-term relationships we’ve built with thousands of journalists and publications.
The media landscape is constantly changing, with newspapers and media outlets seeking the most up-to-date content daily. As a result, we pay special attention to deadlines and deliver media content at the most appropriate times.
Also, our team has worked in roles inside the media, so we understand what the media requires. So much so, we stand out as promoters who understand how the media works, as seen by our daily activities and strategies.
SPOTIFY
We’ve worked with many new releases on Spotify, and our software expertise is crucial to the success of our Spotify marketing campaigns. Furthermore, we are familiar with the Spotify algorithm and work diligently to guarantee that we can utilise organic growth inside the platform.
Thousands of playlist curators are always looking for new music, but it can be difficult for musicians to find them. Also, because it’s challenging to find Spotify playlist contact information on the platform, many of the results in terms of playlisting come from intimate personal relationships with curators.
That’s where we come in, and our team is constantly forging new connections and strengthening old ones to guarantee that musicians get the maximum exposure possible on the Spotify platform.
DUE DILIGENCE
A lot of time and effort goes into conducting thorough due diligence in the music industry. As a result, we will never start a campaign until our team has a solid strategy in place and a solid grasp of how it will unfold. We have a research team that handles all of the research, and we also remain on top of things by employing industry-standard practices.
Our research team collaborates with the industry to understand current and future trends. The findings inform the operations of our public relations team, ensuring that we constantly deliver high-quality outcomes.
VISION
For each campaign, we create concrete visions. To realise our vision, we employ SMART methodologies and ensure that each campaign progresses toward the final goal at all times. Furthermore, we collaborate closely with each artist and label to ensure that we work toward the same goal.
Our senior management team regularly reviews each campaign to ensure it is on track to achieve the targeted outcome.
RESULTS
We concentrate on results, and we pride ourselves on providing quick updates via our tracking system. All campaigns have an easy access in-house portal tracker; therefore, no opportunity and achievement will go unnoticed. Likewise, we keep all interested parties up to date with regular communication.
Every campaign we work on is result-driven, and we keep objectives close to ensure that we deliver the best results time and time again. We also have a quality assurance team that ensures that each campaign performs at the highest quality, which we all demand.
LENGTH
Each campaign’s duration varies, and we discuss this with each customer. However, each campaign lasts at least two months on average. We do, however, cooperate closely with specific release strategies. As a result, we’ll be able to finish campaigns in time for a forthcoming new release.
Our public relations team is very strategic. Moreover, we make sure that all activities are carried out following the strategic plan and on schedule.
PROJECT MANAGEMENT
A project manager is assigned to each campaign and is in charge of its management. The project managers’ job is to design and organise the campaign while ensuring the greatest possible outcome.
Our team has extensive project management experience, and we apply that knowledge and expertise at every stage to achieve the most exceptional quality.